Some of CPCRN’s Network Centers have developed smartphone apps corresponding to their research projects. You can find information about and links to those apps here.
On October 17, 2012, the Cancer Prevention and Control Research Network site in the Health Communication Research Laboratory at Washington University in St. Louis led by Matt Kreuter released its new iPhone and iPad App, Living Proof: Breast Cancer Survivor Stories on the App Store. Living Proof helps African American women diagnosed with breast through what lies ahead. This app includes over 200 video stories from real breast cancer survivors – giving hope, sharing coping strategies, explaining how they made difficult decisions and providing inspiration.
Living Proof stories are searchable by a woman’s age at diagnosis or by 18 hot-button issues for women with breast cancer – topics like treatment decisions, side effects, breast reconstruction and the impact on family and intimate relationships.
These professional quality videos are from everyday women sharing real-life experiences in their own words. No celebrities. Unscripted. Living Proof brings the wisdom of dozens of breast cancer survivors right to your fingertips. View more breast cancer survivor stories in the Living Proof YouTube video.
Living Proof is available for free download at the iTunes Store.
Developed by Kurt Ribisl, the Principal Investigator of CPCRN’s Coordinating Center at the University of North Carolina at Chapel Hill, the Counter Tools Store Audit Center and Store Mapper tools take public health advocates from community problem to policy solution. Despite being out funded 20 to 1 by the tobacco industry, tobacco control practitioners have made great progress in reducing smoking from 42% (1964) to 19% (2011).
Policy changes, such as tax increases, banning smoking on airplanes and workplaces, and marketing restrictions caused these dramatic declines in tobacco use. Still, tobacco related mortality remains the leading cause of preventable death in the United States, costing more than 440,000 early deaths, 5.5 million years of potential life lost, and $157 billion in health care expenses annually. The point of sale (POS) is currently the lead channel for tobacco industry marketing. In 2008, the tobacco industry spent $7.2 billion dollars on ads, displays and discount pricing at retail, activities that make it easier to start smoking and harder to quit.
Policy change towards a more healthful neighborhood environment first requires documentation of the extent of the problem. Then, advocates must display data visually to clarify the problem to decision makers. Counter Tools provides a clear pathway to facilitate the POS policy change process. Counter Tools is a North Carolina-based non-profit organization dedicated to disseminating cutting edge, evidence-based software tools to public health workers at the local and state levels in the United States and abroad.
The Counter Tools Store Audit Center and Store Mapper tools are customizable, easy to use, and will increase the likelihood that communities can pass and implement point-of-sale policies that will reduce tobacco use. Visit CounterTools.org for more information.